COMPANY BACKGROUND AND MARKETING PHILOSOPHY
Zitomer Real Estate, Inc. is one of the premier Real Estate offices in the Atlantic County, New Jersey area. The company has been prominently located at 8502 Ventnor Avenue since 1988.
The success our company has attained is directly related to the simple but unconventional philosophy in that we do not approach marketing and advertising from a rational and logical perspective. Conventional approaches to creating a marketing program produce;
*laying out the facts
*listing the benefits
*talking about your education and experience
*mentioning your track record
*telling the customer why you are better
The problem is that purchasers of real estate-no matter how pragmatic, how educated, how sophisticated-buy EMOTIONALLY. Over and over again customers respond to that intangible mystique that surrounds certain people or properties.
Our marketing efforts produce the best results by creating a subjective value in the customer’s mind. Prospects are not necessarily interested in me or my services; they are only interested in themselves, their goals, their aspirations, their money. To create a successful and effective marketing campaign, we must reach out and grab the prospective buyer’s attention.
A creative marketing program involves a cohesive and collective effort by our company to set up a mental “hook” in the prospective buyer’s mind. This can be accomplished by promoting the natural advantages that can be capitalized on, filling a natural void in the marketplace and conveying changes in the real estate industry.
At Zitomer Real Estate, Inc., our company is comprised of twenty very diverse and responsible, full time marketing representatives who know how to respond to the needs and requirements of their families, clients, and communities. In addition, our company has several additional marketing representatives that make their contribution to the organization on a part time basis. Along with the marketing representatives we have the finest staff of clerical assistance in the business. The diversity of personality and style are what differentiates and distances Zitomer Real Estate from our competitors in a way that cannot be duplicated.
At Zitomer Real Estate, Inc. we look forward to working together with our clients and welcome the opportunity to be considered the “support system” in the diligent pursuit of obtaining the desired goals to the complete satisfaction of our clients.
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